In a shocking development, the popular hydration drink called ‘Prime’ has caused its customers to turn into liquid. The drink, which was marketed as a revolutionary new way to hydrate the body, has been found to have dangerous side effects.

According to reports, customers who have consumed Prime have begun to experience strange changes in their bodies, with many of them turning into liquid. The phenomenon has been dubbed “Prime-ification” by the media.

The creators of Prime have issued a statement, saying that they were unaware of the side effects and are working to recall the drink. “We are deeply saddened by the reports of our customers turning into liquid,” said the Prime’s CEO. “We had no idea that this would happen and we are doing everything in our power to make things right.”

The response to the news has been swift and severe, with many calling for stricter regulations on the beverage industry. “This is a wake-up call,” said a consumer advocate. “We need to make sure that products like this don’t slip through the cracks.”

However, some Prime customers are refusing to give up on the drink, even in light of the recent developments. “I know it’s dangerous, but I can’t stop drinking it,” said one Prime devotee. “I’ve never felt so alive.”