In a bold move, IKEA has announced a new line of furniture that takes the concept of self-assembly to a whole new level. Instead of the traditional flat-pack design that requires customers to assemble the furniture themselves, IKEA’s new line will have customers do all of the work, from sourcing and cutting the raw materials to sanding and staining the finished product.
According to IKEA CEO, Per Andersson, the new line, called “DIY Delight,” is a response to customer feedback. “We’ve always prided ourselves on our self-assembly furniture, but some customers have told us that it’s just not challenging enough,” said Andersson. “With DIY Delight, customers can really test their DIY skills and feel a sense of accomplishment when they’re done.”
Customers will be able to purchase raw materials, such as wood planks and screws, from IKEA and then use the company’s in-store workshops to complete the furniture. IKEA will also provide a series of instructional videos and guides to help customers along the way.
The response to the new line has been overwhelmingly positive, with many customers expressing excitement at the opportunity to really flex their DIY muscles. “I’ve always wanted to build my own furniture, but I just didn’t have the skills or the tools,” said Sally Smith, an IKEA customer. “I’m so excited to finally have the chance to make something with my own two hands.”
However, not everyone is thrilled with the new concept. Some critics have raised concerns about the safety of the in-store workshops and the potential for mistakes and accidents. Others have questioned whether customers are willing to put in the time and effort required to build their own furniture.
Despite the criticisms, IKEA is forging ahead with DIY Delight. The new line is set to roll out in stores worldwide in the coming weeks.